By Laura Marshall and Helen Marshall

We’ve shown you the principals of a marketing plan and given you tips for successful marketing, but that’s not enough is it? What you really want to know is what there is to do your marketing – all the tactics available to put your book out there.

To satisfy your thirst for knowledge we’ve compiled a list of all the marketing tactics we’ve used in our marketing campaigns.

Social Media

  1. Regular posting of new, related content on your personal accounts
  2. Giveaways/Contests
  3. Twitter interviews
  4. Facebook Ads
  5. GoodReads (etc.) author page


  1. Online book launches
  2. Author/Book website
  3. Personal blog
  4. Blog tour
  5. Book Trailer
  6. Sales (holidays/events, etc.)


  1. Print and magazine ads (investigate at least 3-4 months before you release your book)
  2. Online banner ads

Public Relations

  1. Book launches
  2. Convention appearances
  3. Interviews
  4. Readings

Direct Response

  1. Maintain a personal mailing list
  2. E-mail about pre-orders
  3. E-mail when book is available in stores
  4. E-mail about sales
  5. E-mail new, related content
  6. Do NOT exhaust your readers

Now you’re armed with all the tactics available to you. So what are you doing reading this blog? Get off your couch and start promoting!

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