By Laura Marshall If you had a million dollars, what would you do to promote your book? …that would be pretty sweet, wouldn’t it? But do you have a million dollars lying around? I didn’t...
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Category "Marketing"
Convention Networking 101: Don’t Network!
By Laura Marshall The 2014 World Fantasy Convention is right around the corner. I couldn’t be more excited to buy books, see old friends and make new ones. One of my favourite parts of a...
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How to Design an Effective Book Poster
A good poster is hard to find. The next time you’re on the subway take a look at the ads filling the train. Notice anything? A lot of them are promoting books. Now you probably...
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Marketing Tactics – The Resources at Your Fingertips
By Laura Marshall and Helen Marshall We’ve shown you the principals of a marketing plan and given you tips for successful marketing, but that’s not enough is it? What you really want to know is...
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By Laura Marshall and Helen Marshall In The Principals of a Book Marketing Plan we took you through the three principals behind developing a marketing plan – time vs. quality vs. money, SMART goals, and the 5 Ws. Now that you know the principals behind creating a marketing plan, here are some tips for success....
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By Laura Marshall and Helen Marshall You’ve gotten a publishing deal, finished writing your book, got an awesome cover and the first copies are coming in. I bet you’re thinking the hard works all done, right? Well, as you might have guessed, the work’s only just begun. Whether you’re with a small or large press,...
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By Laura Marshall and Helen Marshall Last week on Movable Type we started to develop a classification system for book trailers. One of our main points is that book trailers are still a form in development – people are making this stuff up as the go along. And so are we. Last week we promised...
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By Helen Marshall and Laura Marshall Book trailers are a fairly recent phenomenon in the industry: from the professionally developed mini-movies put out by the major houses to the slide-show with moving text favored by the poor in cash and video skills. About a year ago, we decided to try our hand at making trailers....
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By Helen and Laura When we think about elevator pitches, we often divide them into two sections: 1) the description; and 2) the logline. In our last post we showed you how to pare down a synopsis into an effective, short description of the plot of your book.[1] In this post, we’re going to take...
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7 Tips for Marketing Success