By Laura Marshall and Helen Marshall We’ve shown you the principals of a marketing plan and given you tips for successful marketing, but that’s not enough is it? What you really want to know is...
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Posts Tagged: "laura"
Laura’s Foul-Mouthed Guide to Surviving Writers
By Laura Marshall Last summer Helen attended the Clarion West writer’s workshop. For her, this meant six glorious weeks of writing and critiquing; for me, this meant six glorious weeks free of writer-drama. So, to...
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7 Tips for Marketing Success
By Laura Marshall and Helen Marshall In The Principals of a Book Marketing Plan we took you through the three principals behind developing a marketing plan – time vs. quality vs. money, SMART goals, and...
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The Principles of a Book Marketing Plan
By Laura Marshall and Helen Marshall You’ve gotten a publishing deal, finished writing your book, got an awesome cover and the first copies are coming in. I bet you’re thinking the hard works all done,...
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By Laura Marshall and Helen Marshall New Year’s Eve has come and gone, but that doesn’t mean you can’t still make your New Year’s resolution. Frequently, this is a time when our Facebook newsfeeds get cluttered up with new writing goals ranging from finishing off that novel you’ve done that first eight chapters on to...
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By Laura Marshall and Helen Marshall Last week on Movable Type we started to develop a classification system for book trailers. One of our main points is that book trailers are still a form in development – people are making this stuff up as the go along. And so are we. Last week we promised...
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By Helen and Laura When we think about elevator pitches, we often divide them into two sections: 1) the description; and 2) the logline. In our last post we showed you how to pare down a synopsis into an effective, short description of the plot of your book.[1] In this post, we’re going to take...
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So when last we left our intrepid readers….it was May 15, 2012. Now, from up here it may look like we dropped the ball. Indeed, it seems cruel to post a “Part 1″ and end with “We’re not done yet. Join us next week for more on elevator pitches and the elusive art of the...
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Written by Laura and Helen When we last left our hero, he was standing the elevator after a late-night of partying, facing off against a beetle-browed[1] Acquisitions Editor[2]: now is the time for him to sum up in thirty words or less[3] the grand sweep of his narrative arc[4]—the superb world-building, the subtle yet definitive...
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New Year’s Resolution for Writers